Jiminto wins the Youtube battle.

As a followup to my last blog entry, here are some videos from Youtube. (Apologies in advance for clunky translation, I tried to keep the spirit of the language and be accurate. Accuracy is another thing I may have failed at.)

Both the LDP (Jiminto) and the DPJ (Minshuto) have Youtube presences, but the LDP rules the day when it comes to style. If you forgive their cheesy logo.


Drawn by a four year old! (probably)

But I question the logic of the commercials, which prominently feature current PM Aso glaring at us. I suppose his glare conveys his sense of responsibility and ability to protect us from terrorists.


Narrator: Who can really protect your life and this country's future? Jiminto.

Highlights - Lion King worthy soundtrack, Taro Aso glaring into my soul.


This is another Jiminto add

Woman: Oh! It's you.
Man: Welcome, it's been a while. It's not just lip service, we're now making policies like this.
Woman: All right then, why don't you show me?
Man: This store's 'Manifesto-men', our best Ramen. We'll win or lose based on it.
Customer 1(American): There's not enough oil!
Man: Ok, we'll supply more.
Customer 2(Resembles Shakaito president Fukushima): Wait, weren't you going to stop supplying oil?
Man: Ending supply.
Customer 3: There's not enough local ingredients...
Man: That's silly. Look, here's some more.
Customer 4: There's no growth here, is there?
Man: Nonono, Look, here's some.
Child: Treat children well too!
Man: Yes, yes, yes. I'm sprinkling on 26,000 yen's worth of furikake!
Woman: Isn't this totally different than what you made in the beginning?
Man: No,no. It was this from the beginning.
Woman: Huh?

'Just by trying to please everyone, you can't make everyone happy. Unwavering policies, Jiminto'

This commercial is on the offensive, with the man running the ramen shop bearing a resemblance to DPJ party president Hatoyama. It paints the DPJ as a bunch of 'flip-floppers' who will give everyone a handout or lip service and have no principles.

Checking in over at DPJ headquarters, the youtube action is much more subdued. The LDP channel had tons of snappy, quick commercials, but the DPJ's channel is more focused on (long, boring) speeches by DPJ politicians. I do give them props for their main video, which features subtitling and sign-language so anyone can follow along with what is being said. Also, Hatoyama comes across as a good public speaker and he never glared at me.

There were only a few actual commercials I could find, all very similar in style. Here is one:

Narrator: You're feeling anxious about the problems of healthcare and pension. For the sake of your way of life, the government must change.
Hatoyama: First, change political power!
Narrator: We are the DPJ.

However, lest you think that the LDPs style wins them the substance war, you have to remember that the LDP has been in power almost continuously since the end of WW2 and therefore are held accountable for wasteful government spending, pension and healthcare issues, and the myriad other things that the DPJ is calling them out on constantly with the battle cry of Seiken Koutai!

The election takes place on August 30th.