Jiminto wins the Youtube battle.

As a followup to my last blog entry, here are some videos from Youtube. (Apologies in advance for clunky translation, I tried to keep the spirit of the language and be accurate. Accuracy is another thing I may have failed at.)

Both the LDP (Jiminto) and the DPJ (Minshuto) have Youtube presences, but the LDP rules the day when it comes to style. If you forgive their cheesy logo.


Drawn by a four year old! (probably)

But I question the logic of the commercials, which prominently feature current PM Aso glaring at us. I suppose his glare conveys his sense of responsibility and ability to protect us from terrorists.


Narrator: Who can really protect your life and this country's future? Jiminto.

Highlights - Lion King worthy soundtrack, Taro Aso glaring into my soul.


This is another Jiminto add

Woman: Oh! It's you.
Man: Welcome, it's been a while. It's not just lip service, we're now making policies like this.
Woman: All right then, why don't you show me?
Man: This store's 'Manifesto-men', our best Ramen. We'll win or lose based on it.
Customer 1(American): There's not enough oil!
Man: Ok, we'll supply more.
Customer 2(Resembles Shakaito president Fukushima): Wait, weren't you going to stop supplying oil?
Man: Ending supply.
Customer 3: There's not enough local ingredients...
Man: That's silly. Look, here's some more.
Customer 4: There's no growth here, is there?
Man: Nonono, Look, here's some.
Child: Treat children well too!
Man: Yes, yes, yes. I'm sprinkling on 26,000 yen's worth of furikake!
Woman: Isn't this totally different than what you made in the beginning?
Man: No,no. It was this from the beginning.
Woman: Huh?

'Just by trying to please everyone, you can't make everyone happy. Unwavering policies, Jiminto'

This commercial is on the offensive, with the man running the ramen shop bearing a resemblance to DPJ party president Hatoyama. It paints the DPJ as a bunch of 'flip-floppers' who will give everyone a handout or lip service and have no principles.

Checking in over at DPJ headquarters, the youtube action is much more subdued. The LDP channel had tons of snappy, quick commercials, but the DPJ's channel is more focused on (long, boring) speeches by DPJ politicians. I do give them props for their main video, which features subtitling and sign-language so anyone can follow along with what is being said. Also, Hatoyama comes across as a good public speaker and he never glared at me.

There were only a few actual commercials I could find, all very similar in style. Here is one:

Narrator: You're feeling anxious about the problems of healthcare and pension. For the sake of your way of life, the government must change.
Hatoyama: First, change political power!
Narrator: We are the DPJ.

However, lest you think that the LDPs style wins them the substance war, you have to remember that the LDP has been in power almost continuously since the end of WW2 and therefore are held accountable for wasteful government spending, pension and healthcare issues, and the myriad other things that the DPJ is calling them out on constantly with the battle cry of Seiken Koutai!

The election takes place on August 30th.

There's Politics in the air..

Here in Japan, terminally unpopular Prime Minister Taro Aso called an election for August 30th last month. Japan's system is greatly different from the US, with elections being called only a month in advance and campaigning done in large part by people shouting from speakers mounted on the top of cars.

Japan's Political Parties:

Jiminto, full name Jiyu-Minshuto, usually translated into English as the 'Liberal Democratic Party' or the 'LDP' has dominated Japanese politics for basically the entire post-war era. However, the LDP has run into problems in recent years. Following the retirement of Junichiro Koizumi, the popular and stylin' Prime Minister from 2001-2006, the LDP has been led by three different men with abysmal approval ratings: Shinzo Abe, Yasuo Fukuda, and Taro Aso. While not controlling a majority of seats on their own, the LDP controls the Japanese Diet through a coalition government with the New Komeito party. Not one to go quietly into the night, the party is waging an aggressive campaign and standing behind its leader Taro Aso. It is the 'center-right' party and is running on a platform of Nihon o mamoru, sekininryoku, which roughly translates as 'Protecting Japan, the power of responsibility.'

They are expected to lose big-time...

Minshuto, translated into English as the Democratic Party of Japan or DPJ, is currently the second-largest party and led by Yukio Hatoyama (according the Wikipedia, a Baptist??). It is a relatively new party, established in 1999 as a a combination of several smaller parties. The DPJ is expected to win the election on August 30th. Their slogan Seiken Koutai, 'Change political power', is straightforward and clearly appeals to Japan's frustration with the ineffective Jiminto of the last few years. However, the DPJ has its own problems, such as a lack of unity and a number of publicly popular but possibly wrong-headed policy proposals, such as dropping the tolls on Japanese highways (clear why this is popular, but without concurrent cuts in spending this would increase Japan's already ridiculous public debt.) They are considered a 'centrist' party.

Komeito, known in English as the New Komeito Party to distinguish it from one of its fore running parties, is currently the third largest party and forms the majority coalition with the LDP. The party was founded by members of the Buddhist sect/cult Soka Gakkai

Shakai-Minshuto, the Social Democratic Party of Japan, used to be the major opposition party in Japan but is a very small and uninfluential party at present. They currently are members of the minority coalition with the DPJ, and are ideologically center-left.

Kokumin Shinto, the People's New Party, is a party formed very recently in 2005 by members of the LDP who objected to former Prime Minister Koizumi's politics. It is one of the more right-leaning political parties, but is currently a member of the DPJ's coalition, for whatever reason.

Nihon Kyosan-to, the Japanese Communist Party, is a Leninist party, but advocates turning Japan into a communist state through Democratic power rather than revolution. The party is extremely active, especially in Nambu-cho, where I see their signs scattered around all over town. Ima koso, Nihon Kyosan-to!, 'Especially now, Japanese Communist Party!' They don't belong to either the minority or majority coalitions.

I hope you enjoyed your primer on Japanese Political Parties. I'll try to update with more interesting stuff as I find it on the elections.